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The Best Tools for Growing Your E-Commerce Business in 2025: Must-Have Tools for Success

As the e-commerce landscape continues to evolve, 2025 presents a new wave of opportunities for businesses aiming to grow. However, with increased competition and consumer expectations on the rise, the key to success lies in the effective use of innovative tools. From SEO optimization to customer experience, the right platforms can make a world of difference in your growth trajectory. This article explores the top tools you need to scale your e-commerce business in 2025, including Taranker, a unique platform designed to help you discover the best apps for your e-commerce store.

Why 2025 is the Year for E-Commerce Growth

The e-commerce industry has come a long way, and 2025 has shaped up to be a year where businesses must be more agile and tech-savvy than ever. As new trends like artificial intelligence, automated marketing, and personalized shopping experiences take the forefront, choosing the right tools will be vital. Whether you’re optimizing for SEO, streamlining operations, or enhancing customer relationships, the right set of tools can significantly impact your business growth.

1. Taranker: Discover the Best Apps for E-Commerce Growth

Why App Recommendations Matter for E-Commerce Businesses

In today’s fast-paced digital world, no e-commerce business can afford to use outdated tools or lack essential software. This is where Taranker shines. Taranker is a platform that helps e-commerce business owners discover, evaluate, and implement the best apps for their store. Whether you’re looking for tools for inventory management, customer service, marketing automation, or even analytics, Taranker curates app recommendations to fit your unique business needs.

Key Features of Taranker:

  • App Discovery: Find the most effective and reliable apps to enhance your store’s functionality.
  • Tailored Recommendations: Get personalized app recommendations based on your store’s goals, size, and industry.
  • Expert Reviews: Read expert reviews and ratings to make informed decisions about which apps will drive your growth.
  • Seamless Integrations: Choose apps that integrate well with your existing e-commerce platform, ensuring smooth operation.

Benefits for E-Commerce Businesses:

  • Save Time: Rather than searching for tools on your own, Taranker presents apps that align with your needs.
  • Improved Efficiency: Integrate apps that automate routine tasks, allowing you to focus on scaling your business.
  • Better Decision-Making: With expert reviews and recommendations, you’ll know exactly which tools are worth your investment.

Taranker streamlines the process of finding the right apps, helping e-commerce businesses save time, money, and effort. Whether you’re looking to boost your sales, enhance marketing, or manage customer support, the right apps can drive significant growth.

2. Shopify: The Ultimate E-Commerce Platform

Shopify remains one of the most popular e-commerce platforms, offering a robust all-in-one solution for entrepreneurs and established businesses alike. In 2025, Shopify continues to be a reliable and versatile choice for creating an online store, with plenty of features designed to support business growth.

Key Features of Shopify:

  • Customizable Store Design: Choose from a variety of professional templates to create a visually appealing online store.
  • Payment Integration: Process payments securely with multiple payment gateway options.
  • Mobile Optimization: Shopify ensures that your store is mobile-friendly, capturing the growing number of mobile shoppers.
  • Inventory and Order Management: Keep track of your stock, automate order fulfilment, and stay on top of sales.

Why It’s Great for E-Commerce:

Shopify makes it easy for businesses of all sizes to manage their online store, and its scalability ensures that your business can grow without limitations.

3. Klaviyo: Powerful Email Marketing for E-Commerce

Email marketing is a cornerstone of any successful e-commerce strategy, and Klaviyo is a top choice for businesses looking to automate their email marketing campaigns. Known for its powerful segmentation and personalization capabilities, Klaviyo can help you send tailored messages to customers at the right time.

Key Features of Klaviyo:

  • Personalized Campaigns: Craft targeted messages that speak directly to your customers’ interests and purchase behaviour.
  • Automated Flows: Set up automated email sequences for abandoned carts, welcome emails, and post-purchase follow-ups.
  • Advanced Analytics: Track the success of each campaign and make data-driven adjustments to improve performance.
  • Integrations: Easily integrates with Shopify, WooCommerce, and other e-commerce platforms.

Why It’s Great for E-Commerce:

Klaviyo’s ability to create highly personalized, automated email marketing campaigns can drive customer loyalty and increase sales, making it an indispensable tool for growing your e-commerce business in 2025.

4. Hootsuite: Social Media Management for E-Commerce

Social media continues to be one of the most powerful marketing channels for e-commerce brands. Hootsuite is an excellent social media management platform that helps businesses schedule posts, track engagement, and analyze performance across multiple platforms.

Key Features of Hootsuite:

  • Multi-Platform Posting: Schedule and publish posts on social media platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Analytics: Measure the effectiveness of your social media campaigns with detailed reports.
  • Social Listening: Monitor trends, customer feedback, and competitors to stay ahead of the conversation.
  • Team Collaboration: Share access with team members and streamline the social media workflow.

Why It’s Great for E-Commerce:

Effective social media marketing can drive traffic and conversions, and Hootsuite simplifies the process of managing your presence across multiple channels.

5. BigCommerce: Scalable E-Commerce Solution

For growing businesses, BigCommerce is an ideal e-commerce platform that offers scalability and advanced features, including multi-channel selling, detailed reporting, and flexible integrations.

Key Features of BigCommerce:

  • Multi-Channel Selling: Sell on Amazon, eBay, and social media platforms directly from your BigCommerce store.
  • SEO Features: Built-in tools to help improve your product listings’ search engine rankings.
  • Customizable Templates: Choose from a wide range of design templates and customize them to fit your brand.
  • Advanced Analytics: Track and analyze your store’s performance with detailed reports.

Why It’s Great for E-Commerce:

BigCommerce is an ideal choice for businesses looking to expand and scale, with features that support everything from inventory management to customer engagement.

6. Zendesk: Customer Service Excellence

Providing excellent customer service is critical for retaining customers and encouraging repeat purchases. Zendesk is a leading customer service platform that helps e-commerce businesses manage customer inquiries, resolve issues, and maintain customer satisfaction.

Key Features of Zendesk:

  • Omnichannel Support: Handle customer inquiries via email, chat, phone, and social media all in one place.
  • Knowledge Base: Create a self-service portal where customers can find answers to common questions.
  • Analytics and Reporting: Track key customer service metrics to ensure your team is performing at its best.
  • Ticketing System: Organize and prioritize customer queries with a smart ticketing system.

Why It’s Great for E-Commerce:

Zendesk helps e-commerce businesses maintain high levels of customer satisfaction, which is essential for building long-term relationships and driving repeat sales.

7. Canva: Easy-to-Use Design Tool for E-Commerce Marketing

In e-commerce, visuals are everything. Canva is a simple yet powerful design tool that helps businesses create stunning marketing materials for social media, ads, product listings, and more.

Key Features of Canva:

  • Drag-and-Drop Editor: Create professional designs without any design experience.
  • Templates: Access a vast library of templates for social media posts, banners, and ads.
  • Brand Kit: Maintain consistent branding with pre-set colours, logos, and fonts.
  • Collaboration: Work on designs with your team in real-time.

Why It’s Great for E-Commerce:

Canva makes it easy to create high-quality visuals, helping e-commerce businesses stand out and drive engagement through eye-catching content.

Conclusion: The Future of E-Commerce Growth

As we head into 2025, it’s clear that the e-commerce industry will continue to be driven by technology and innovation. From app discovery platforms like Taranker to powerful platforms like Shopify and BigCommerce, the tools you use will play a pivotal role in your business growth. By integrating the right tools for SEO, marketing, customer service, and more, you can build a solid foundation for success in 2025 and beyond.

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Pending Transactions. Why Is Money Pending On PayPal?

PayPal transactions are marked pending whenever PayPal takes time to review the transaction. Money pending on PayPal is typically released within 21 days but sometimes it can take longer.

These transactions will remain marked as pending until it expires.

So why does PayPal say payment pending? What can you do to get your money faster?

“If the order status is “Pending”, your order has been received by the seller, but your payment has not yet been processed. The status of an order will continue to display as pending until it expires, is completed, or has been voided.” – PayPal

7 Reasons Why You
May Have Money Pending On PayPal

1. PayPal account type

Many PayPal businesses make the mistake of trying to sell on PayPal while using a Personal account.

The problem is Personal accounts are not suitable for running an e-commerce store or any other type of business because of the limits associated with the account.

That is why merchants should always upgrade to a Business account and make use of the extra features made available by PayPal such as :

  • Setting up a subscription management service.
  • Sending and receiving invoices.
  • Eligibility for PayPal credit offers and discounts.
  • Less payment holds and pending transactions with a verified business.
7 reasons of pending money

2. PayPal may need a while to review the transaction


Sometimes PayPal will spend a lot of time reviewing the transaction to ensure there is no risk of fraud or any other illegal activity.

For certain types of high-risk products, PayPal will need to review due to government compliance and regulations.

It is a good idea to check the list of items marked as high risk by PayPal

3. First-time sellers


While starting out, sellers will need to establish a certain level of trust with PayPal before PayPal allows their business to make sales without much hassle.

To do that, it is necessary to have a stellar transaction record (buyer-seller transaction history) that is free of disputes, complaints, and chargeback requests.

And, don’t forget to verify your identity by providing as many legitimate business documents (proof of address, business owner documents, etc) as possible.

While in this phase, it is possible to find many of your pending transactions being placed on hold by PayPal.

Read this guide to understand how to avoid such payment holds in the future.

4. Nothing being sold for a long period of time


Inactive sellers may find pending payments as they will need to rebuild credibility after coming back. As mentioned above, sellers will need to re-establish a positive buyer-seller transaction record to gain back PayPal’s trust to reduce the amount of money pending on PayPal.

5. Customers filed formal complaints for a refund, dispute, or chargeback.


PayPal does not take too kindly upon sellers who are only in it for the money and not to satisfy customers.

Repeatedly receiving such complaints may significantly harm your business.

Fortunately, there is a way to win disputes even when it is not your fault, all thanks to the Seller Protection program.

To unlock Seller Protection for each of your orders, be sure to provide tracking numbers so that PayPal and customers can track the shipment by checking with the courier.

And, if you find it difficult and time-consuming to provide tracking information (proof of shipment/proof of delivery) for each order, then it is best to use a Shopify app such as Proveway.

These apps can automatically sync tracking info on their own without making any mistakes. Proveway automatically provides data points to PayPal’s Server AI.

As a result, Seller Protection is easily unlocked for each order and pending transactions are avoided.

6. You have a suspicious selling pattern


At times PayPal’s AI will be alerted if you make an unusually high amount of sales in a very short period of time.

Such suspicious selling patterns may result in money received pending on PayPal.

Additionally, it may be suspicious if there is a disntic change in the type of item you are selling.

7. You’re selling riskier items


If you would like to sell high-risk items such as travel packages, gift cards, tickets, or consumer electronics, then it is best to get PayPal’s permission before doing so.

Here is PayPal’s list of high-risk items that can be the cause of having your money pending in PayPal.

Conclusion

Having your money pending on PayPal is not as uncommon as you might think.

That’s why it is best to build trust with PayPal by satisfying customers, fulfilling orders, and complying with all of the tips provided in this list.

So have you ever had a pending transaction on PayPal?

If so, let us know in the comment section down below.

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Encourage customers to Leave Reviews on the Your Shopify Store

product reviews on your shopify store

Customer reviews can help prompt shoppers to action when converting casual browsers into eager buyers.

According to the Global Web Index, nearly half of North American consumers use online customer reviews when actively looking for more information about a brand, product, or service. In North America, 31.2 percent of consumers trust what online reviews say about products.

People believe their peers more than they believe in businesses. That is why soliciting customer feedback is critical to the success of your retail business.

What is the significance of customer reviews?

Genuine customer reviews can persuade a new, undecided buyer to act and make their purchase.

Potential buyers can gather more relevant information by reading customer reviews from like-minded consumers or other shoppers in similar situations.

Because Google sees everything, detailed reviews on your website can even help SEO.

Customer feedback and SEO

When it comes to SEO, Google always prioritizes the customer. Your client is a Google user. Google is influenced by what its users want, believe, and trust. As a result, if your customers leave reviews (whether positive or negative), Google uses this as a signal to rank your website.

Good reviews will help you rank higher on the first page, whereas negative reviews may harm your rankings.

Customer feedback contributes to social proof.

Customer feedback can also contribute to social proof. Humans tend to look to groups or communities for validation of their decisions.

A customer may be intrigued by a product but hesitant to purchase it. Because they can see how other customers enjoy the products, customer reviews can provide the “social proof” they need to validate their initial interest and decide to purchase.

When a customer writes a review, that story can serve as convincing feedback from an unbiased source in a way that your product description cannot. You have a vested interest in presenting your products in the best light, no matter how detailed and honest you are.

Why Isn’t Getting Reviews as Simple as It Seems?

Product reviews have their peculiar quirk: everyone relies on them and enjoys reading them, but very few people take the time to leave a review.

At least 47 percent of shoppers leave a review for a product or service at least once a month. However, this encouraging statistic must be viewed in context: most shoppers will use more than one online product or service each month. They will not take the time to go over all of them.

To make matters worse, dissatisfied customers are more likely to leave a review and complain about your products or services. You have a 21% greater chance of reading a review from a dissatisfied customer than reading one from a satisfied customer. This is why most Shopify store owners prioritize getting more reviews.

But there is some good news! When prompted, customers are much more likely to leave a review. 70% said they responded positively to a review request.

Isn’t this a significant increase over the 47 percent mentioned above? It tells us that all we have to do is ask.

This, however, is easier said than done. Large eCommerce stores with large customer success departments and dozens of marketing automation sequences may be pretty straightforward. However, manual review requests can have a very low ROI for smaller online stores with few staff members, limited time, and limited technical capabilities.

Review request email templates are only helpful, and setting up the sequence can be time-consuming. Not to mention, more than half of consumers expect companies to respond to their reviews. However, very few of them receive that response for a straightforward reason: this is yet another time-consuming task.

Should you discontinue all review requests? Not! The number of reviews on your product pages is far too significant.

Instead, it would help if you looked for a more straightforward way to increase the number of reviews for your Shopify store.

How can you get customers to leave product reviews on your Shopify store?

After all, your customers expect to see reviews on your website and product pages. The great news is… Your customers want to share their stories with you as well.

If you have a consistent review generation strategy, you can get more customer reviews and build strong relationships with your customers.

I extracted proven strategies from analyzing the data of over 1000 Shopify stores to bring you the most effective tactics. Here are some quick and simple ways to generate more online customer reviews.

1. You should inquire

Many business owners skip this obvious step and never solicit feedback from their customers. True, some customers will leave a review independently, but the vast majority will need your “encouragement.”

According to research, customers are more likely to leave a review for a business when asked. An automated review generation process is a great way to ensure that you constantly solicit feedback from your customers.

2. Consider making it into a simple task

A frictionless customer experience is required throughout the shopper’s journey, and writing a review is part of that journey. When it comes to reviewing generation, it is critical to provide your customers with the option to leave reviews with as little effort as possible. They are completing a “task” that will benefit your company. Complicated forms will turn customers off with numerous questions. Keep it brief and to the point. The procedure should be effortless and straightforward.

3. Offer Rewards

Simply asking is excellent, but some customers will need more motivation to invest the time required to write a review. Include an enticing offer, such as a discount on your next purchase, to give this extra push. This way, you can increase the likelihood of repeat business for your Shopify store by obtaining more customer reviews.

4. You can ask again by scheduling reminder messages

Your initial request may catch the customer off guard at an inconvenient time, and there is nothing you can do about it. It does not imply that the customer is unwilling to provide feedback. As a result, review request reminders typically generate 30% more reviews.

Alternative app for WhatsApp marketing campaigns – Delightchat

Conclusion

If you need help, don’t be worried about using an app to automate the process. WhatsApp review request, for example, enables Shopify merchants to collect a large number of visual reviews from satisfied customers and create elegant online stores on which customers can rely.

To summarise, be transparent, honest, and authentic with your customers, respond quickly but carefully to negative reviews, and show the world how much you care about them. This is the most effective review strategy for your Shopify store.